Meet the Experts
Receive 15 minutes of free, tailored, expert advice on all your jewellery-related business queries at Jewellery & Watch this February.
Meet the Experts, the jewellery and watch edition, is presented at the show by the National Association of Jewellers on their stand (17U22-W23) in Hall 17. Across the course of the show, five industry experts will be offering morning and afternoon appointments to address your concerns across the following key topics:
- Increasing Sales
- Data analysis for profitability
- Advice for small businesses
- Social Media
Communication skills for selling luxury - Lee Lawson
Sunday 4th February
Communication is the key to sales. It is surprising how many sales people communicate more on a sub-conscious rather than conscious level. This is a common trap and often results in plateauing sales figures, meet Lee to learn how to communicate effectively in a sales situation.
Using data to increase sales and improve profitability- Michael Donaldson
Monday 5th February
There are risks to any business when it is run solely on opinion, after all an opinion without data, is just another opinion. There are also risks to your business if you rely solely on data, after all it needs interpreting. Yet what can you do if there’s little or no data available to help guide your decision making or it’s simply too expensive to purchase.
Discover how you can generate valuable data yourself and how best to analyse and apply it to your business with confidence.
The advice your business needs - Jo Henderson, Founder at JHJ Consultancy
Tuesday 6th February
For those of us that run small businesses, the help and guidance we receive from mentors and the tips and tricks we learn from our peers can save us time and gives us the confidence we need to succeed. The Better Business group can advise on a range of topics from responsible sourcing to brand management. In this session you can ask Jo to advise you, come along with your questions and find out how the Better Business group can help your business to do well, do right and do good.
Business savvy social media - Christine Colbert & Sophie Hickey, Managing Director & Account Executive, House Creative
Wednesday 7th February
With 1 in 7 people on the planet now on Facebook it’s essential that brands and businesses jump on the bandwagon. But it takes more than just signing up to make your social media a success. House are giving away their social secrets on everything from content plans, customer complaints, and conversation territories, to help increase your online engagement.
Everything you need to know about GDPR - Chris Blunt, CEO, Broken Stones
Thursday 8th February
If you collect customer details, if you employ staff or if you record CCTV, the new GDPR regulations will affect you. GDPR has worrying signs of being the new PPI Claim of 2018 - and this time rather than it being the banks that are taking the hit, it could well be businesses like yours. So whether you believe you have a moral obligation to protect peoples personal information or you just want to make sure you protect your business from attack, criticism and being tied up in legal wranglings, join Chris to understand how you can prepare. Getting prepared is not that difficult and not that scary. There is some clear documentation you need to put in place. There are some simple things you need to do to make sure your IT systems are protected. There is some training you need to give your staff and there is some information you need to give out.
More expert advice
For more expert advice on the jewellery and watch trends happening now through to 2019 visit The Atelier, our brand new interactive feature installation at Jewellery and Watch.