Di Perle's Success Story
FOCUS & CHALLENGES
Established in 2001, DI PERLE is a leading wholesale in the European pearl market. Operating in the UK for the last eight years, the company has over 500 UK customers who are a mix of independent jewellers, goldsmiths, designers and larger stores. They share a desire to capitalise on the UK’s love of pearls and value the DI PERLE proposition of high quality pearls at mid-market prices supported by rapid and reliable service.
DI PERLE has strong ambitions to continue to increase its retail customer base in the UK and uses an on-going tele-marketing programme and its presence at trade fairs to drive this growth.
OBJECTIVE: Reinforce existing customer relationships and sign
THE JEWELLERY & WATCH SOLUTION
When DI PERLE entered the UK market in 2008, it decided that the Jewellery & Watch show was the right place to launch the brand and to start building strong customer relationships.
DI PERLE takes an open stand space and creates their own structures with a focus on walls from which it can display many strings of pearls in different designs. Customers can view the product portfolio and create their own designs on the stand and buy and take away the pearls there and then.
DI PERLE runs an integrated tele and email marketing programme to build awareness of their presence at Jewellery & Watch and, through its long-standing presence in the UK market, knows that word-of mouth will also bring existing customers and new prospects to the stand.
Jewellery & Watch has been the foundation of DI PERLE’s marketing strategy since entering the UK and the show has enabled the company to grow rapidly year-on-year.
Build strong relationships
- Continue building personal relationships with each customer
- Gain feedback on design, pricing and service trends
Identify new customers
- Present the wide range of pearls and designs the company offers
- Highlight the proven sales opportunity with quality pearls at competitive prices
Develop the brand
- Reinforce the image of a strong, growing brand with a long term commitment to the UK
- Highlight in-depth specialist product expertise
- 20% year-on-year growth in retail customer base
- Strong sales achieved on the stand
- Valuable market feedback
“Every year Jewellery & Watch delivers good opportunities for us to grow our UK sales. We meet great people who understand how our offering can add value to their business. So of course we’ll be back next year.” - Karen Idriss, Sales Manager UK&I DI PERLE