Serena is a Visual Merchandising Professional with a strong background in Marketing Communication and Trade Marketing.
After spending 8 years at luxury stationary brand Moleskine as Global Visual Merchandising Manager, Serena left to found Prospettive Creative, an independent consultancy company.
She is passionate about supporting independent retailers and medium/small companies in developing their own visual identity through the implementation of tailor made Visual Merchandising plans. These include display development, online and offline visual strategy, and window concepts.
She also teaches Visual Merchandising in partnership with professional bodies, and develops tailored training modules for retailers.