Policy Representative, West Midlands, Federation of Small Businesses
Michael Weedon has been studying and commenting on the retail industry for several decades. He has combined trade association directorships with trade magazine publishing and journalism, with media appearances and active lobbying. He now combines his own research business, as managing director of Exp2, with the role of Chair for the Federation of Small Businesses’ Retail & High Streets policy unit. His key aim is to seek the truth beneath the headlines – and then make better headlines. Of the long running High Street story he says “There is room for gloom - but even more room for optimism.