Global Reach: Finding Your Next Market
Inspiring Retail Stage (Hall 6)
In an increasingly globalised world, new markets present an excellent opportunity for businesses to grow however taking this big step can be a daunting process for small businesses. To do this retailers need a strong understanding of the market they are moving into, in addition to the right tools and channels to sell and distribute products through. In this session Marco Giorgini from Google will talk you through Google Market Finder, outlining why the tool was created, who it can help and how it can do this. Marco will do this by exploring the very principles behind innovation itself whilst also using real word examples and success stories of Market Finder being utilised by retailers expanding across borders into new markets.