2-6 February 2020

jewellery and watch logo


3-7 February 2019


Visual Merchandising: Moving from online to in-store

The Studio

As we all know you only have one chance to make a first impression and visual merchandising is a vital part of your customers experience.  Online Visual Merchandising is a critical tool to drive people to store: it builds awareness, brand salience and arises interest.  Offline Visual Merchandising is key to generate sales inside the store and to engage customers. The question is how do you maintain consistency between them?

Join Serena Rizzi as she shares her experience in creating a real omnichannel shopping experience in her recent work with “I Love Shopping”, and walk away with the knowledge and takeaways that will allow you to recreate this approach in your own store.

Serena Rizzi, Founder - Prospettive Creative