2-6 February 2020

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3-7 February 2019

NAJ and Jewellery & Watch to host Meet the Expert program to inspire and advice businesses for 2018

30 Jan 2018
  • Advice and recommendations from industry experts in the know
  • Address the challenges in the industry and guidance on how to overcome them
  • Experts across a multitude of fields for tailored guidance

In partnership with Jewellery & Watch, the National Association of Jewellers (NAJ) will be hosting five invaluable ‘Meet the Expert’ events on its stand (Hall 17 U22 – W23) at Jewellery & Watch this February.

This exciting new additional area will run across the five show days from the 4th – 8th February, and will provide visitors with a unique opportunity to attend 15-minute one-to-one discussions with experts designed to inform and educate across relevant industry topics.

Julie Driscoll, Managing Director at Jewellery & Watch says; “The sessions hosted by the NAJ have been devised in a direct response to what’s happening in the business environment and what will benefit visitors and their businesses in 2018 and beyond. It is increasingly important for trade shows to guide, educate, and inspire its visitors with informative content programmes which complement and enrich the buying experience.”

Ahead of the show visitors can secure a free appointment with one of the following five experts to gain invaluable advice that will give their business a competitive advantage in 2018:

Sunday 4th February: Communication Skills for Selling Luxury - Lee Lawson from Lee Lawson Associates

With 25 years in the luxury retail industry in sales, management and operations, Lee can teach you how to communicate effectively in a sales situation.

Monday 5th February: Using Data to Increase Sales and Improve Profitability - Michael Donaldson, The Value Innovator

Drawing on 30 years’ experience working with multi-million pound consumer goods business, Michael will share how to generate valuable data and how best to analyse and apply it to your business with confidence.

Tuesday 6th February: The advice your business needs - Jo Henderson Chair of the Better Business Group

As chair of the NAJ’s Better Business group this session is ideal for small businesses. Jo will answer questions on a range of topics from responsible sourcing to brand management to help your business to do well, do right, and do good.

Wednesday 7th February: Business Savvy Social Media - Christine Colbert & Sophie Hickey from House Creative - Digital Agency

With 1 in 7 people on the planet now on Facebook it’s essential that brands and businesses jump on the bandwagon. But it takes more than just signing up to make your social media a success. Christine and Sophie will share their social secrets on everything from content plans, customer complaints, and conversation territories, to help increase your online engagement.  

Thursday 8th February: Everything you need to know about GDPR - Chris Blunt from Broken Stones

If you collect customer details, if you employ staff or if you record CCTV, the new GDPR regulations will affect you. So, whether you believe you have a moral obligation to protect people’s personal information or you just want to make sure you protect your business from attack, criticism and being tied up in legal wrangling's, join Chris to understand how you can prepare.

To find out more and to book your free 15-minute appointment with an expert visit:

www.jewelleryandwatchbirmingham.com/experts

Jewellery & Watch invites you to join us from the 4th - 8th February 2018 at the NEC Birmingham. To register for the show please visit: www.jewelleryandwatchbirmingham.com

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