6-9 September 2020

jewellery and watch logo


2-6 February 2020

Why Exhibit

Jewellery & Watch is where buyers come to gain inspiration, fresh ideas and new products to revitalise and differentiate their offering to the consumer. Taking place at one of the most beneficial times of year for buying, the show provides key retail opportunities for Mother's Day, Easter and more. Jewellery & Watch is the right place to provide the perfect product at exactly the right time – for them and you.

Jewellery chains
Jewellery display

78% of visitors place orders as a direct result of attending Jewellery & Watch

73% of visitors at Jewellery & Watch have sole or joint purchasing responsibility

Jewellery & Watch attendees source an average of 5 new suppliers at the show

Who Exhibits?

Jewellery & Watch features more than 350 exhibitors across 8 carefully edited show sectors, bringing new, timely and timeless pieces at the NEC in Birmingham.

Whether you have a brand or are more established; craft your own products, license a brand or are in the wholesale trade, we will be able to find you the right location to showcase your offering at the UK’s most dedicated jewellery and watch trade event.

Who Visits?

Key attendees include Amazon, ASOS, Boodles, Harrods, H Samuels, Hugh Rice, John Lewis, Selfridges and Trinity Goldsmiths (to name just a few). Bringing buyers from all corners of the country (and further afield) under one roof, Jewellery & Watch is the place to be to attract the right kind of attention for your brand, from high-value independents to renowned multiple retailers and the most current online vendors.


“Jewellery & Watch is a fantastic opportunity to meet existing NAJ members and potential new members. Feedback exceeded their expectations.  Revitalising its presence with the move to Hall 1. This is an incredibly positive step for Jewellery & Watch and the industry as a whole, and we look forward to 2020.”

Simon Forrester, Chief Executive of the National Association of Jewellers (NAJ)



Beyond your presence at the event, we’ll engage with international and UK buyers on your behalf; just one of the benefits of the Jewellery & Watch marketing package. An integral part of the service for every exhibitor at the show, it also gives you the tools to reach out and shout about your plans to your existing (and soon-to-be) customers. Jewellery & Watch's digital channels provide exposure for your brand before, during and after the show.

Whether your target audience is digitally savvy or prefer to receive something special through the post, our marketing package has you covered. We’ll promote your business across print, email and social media to a highly captive, targeted audience.

PR support & press coverage

We work closely with a dedicated PR agency so there are plenty of opportunities for your company to gain exposure through leading publications, editorial pieces and news outlets.

Marketing Material

Pre-prepared downloadable banners, logos and more. All the things you need to let your customers or prospective customers know that you’ll be at the UK’s largest jewellery and watch trade event and encourage them to meet you there.

Social Media

Our dedicated social media team will be busy throughout the year making sure the show is promoted and taking the opportunity to highlight our exhibitors across relevant social media channels including Twitter, Facebook and LinkedIn.

Online Profile

Our new website is your platform to introduce your brand to visitors, allowing them to browse your products and ensure that you’re at the top of their must see list at the show.

The Preview

Have your company details listed in the exhibitor A-Z of the the industry’s most coveted show preview, which is distributed by post or online to pre-registered visitors.

Show Catalogue

Available to all visitors at the show, it helps them navigate their way at the show and is used well after the show as an indispensable reference.


Source of all stats: Jewellery & Watch Post-Show Survey 2017