5-8 September 2021

NEC Birmingham, B40 1NT, UK


jewellery and watch logo


5-8 September 2021

Why Exhibit

Jewellery & Watch and Fashion (JWF) is a brand-new offering co-located at Spring Fair in February and Autumn Fair in September at the NEC Birmingham. Bringing together the most-wanted jewellery, fashion and accessories, JWF is the perfect platform for suppliers and designers to showcase their products and services to an audience of thousands of UK and international retailers.



For more than 70 years, Spring Fair has been where the best British, European and international home and gift suppliers come to showcase their products. By giving a platform to the most sought-after products, the most innovative brands and creative thinkers of the trade, Spring Fair stays ahead of the curve and keeps products on the move. Exhibit at JWF at Spring Fair and connect with thousands of buyers looking to diversify their offering and discover new product ranges.

of buyers attend to find new suppliers

buyers placed or looking to place orders
as a result of attending Spring Fair

visitors have sole or joint purchasing responsibility

Visit Spring Fair


Perfectly timed at the start of the Golden Quarter (September-January), the busiest and most profitable shopping time of year, Autumn Fair is the most important marketplace of the buying season. With transaction-ready buyers and visitors looking to source and stock up on their next best-sellers and make short orders in the lead up to Christmas, Valentine’s Day, Mother’s Day and beyond, it’s the best marketplace for a quick ROI.

are new to both Spring & Autumn Fair
(Attracting brand-new buyers to the show every season)

buyers attend to find new suppliers

of our audience consider attending Autumn Fair
crucial to the success of their business

Exhibit at Autumn Fair



You’re in the right place to meet the right contacts for your business. We attract buyers that can put your products in some of the biggest (and most selective) stores in the world. We are the biggest and best retail trade event in the UK. A place for the industry to meet and make quality connections that last, where scale and opportunity work in harmony.


We’re the platform to get your brand out there, offering so much more than a stand location. From The Sustainability Trail to promote your business ethos, upload your press releases and products for buyers to search by, and be sure to book your stand in time to be featured in our pre and onsite catalogues. The earlier you book, the more there is to get involved with!


Through Pitch it, Spring & Autumn Fair’s exciting speed-networking sessions, JWF exhibitors have the opportunity to meet with up to 20 pre-qualified, purchase-ready buyers on a 121 basis in the space of an hour. It’s a great return on investment of time and is unique to the shows.

Who Visits?

Key attendees include Amazon, ASOS, Boodles, Harrods, H Samuels, Hugh Rice, John Lewis, Selfridges and Trinity Goldsmiths (to name just a few). Bringing buyers from all corners of the country (and further afield) under one roof, Jewellery & Watch is the place to be to attract the right kind of attention for your brand, from high-value independents to renowned multiple retailers and the most current online vendors.

Who will you meet? 

Buyers and professionals from the retail industry ranging from independent shops to high-value multiples to the most sought-after online retailers. Join us to meet the likes of Fenwick, Grace & Co, H Samuel, John Lewis, Signet, TJX and Watches of Switzerland, plus thousands more!


Join JWF and benefit from year-round promotion. Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. Secure your stand and make the most of our industry-leading, multi-channel marketing campaigns and social reach.


  • Personalised printed invites (on request via exhibitor portal) and digital tickets (downloadable via exhibitor portal) for your customers & prospects
  • Gallery of digital banners to promote your presence on your channels
  • Insightful & supportive newsletters
  • Webinars with industry experts


  • Web profile showcasing your brand and products
  • Social media promotion with a 90k+ cross-channel followership
  • A dedicated profile on the Spring/Autumn Fair Match app
  • Connect with quality buyers at speed-networking sessions, Pitch it


  • Listing in The Little Black Book distributed to an approx. combined total of 50,000 industry professionals in August (ahead of Autumn Fair) and in January (ahead of Spring Fair)
  • A profile in the official Spring Fair Catalogue in February, and Autumn Fair Catalogue in September, a year-round address book for retailers


If you’d like to exhibit at Jewellery & Watch or would like more information about exhibiting please complete the form below and member of our team will contact you shortly