JEWELLERY & WATCH AND FASHION
Visit FAQs
WHAT IS JEWELLERY & WATCH AND FASHION?
Jewellery & Watch and Fashion is the UK’s largest dedicated jewellery and watch trade event, welcoming more than 17,000 visitors through the doors of the Birmingham NEC, to trade with 350 exhibitors over the course of 5 days.
WHAT IS A TRADESHOW?
What is a tradeshow?
At a tradeshow exhibitors offer their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the RRP. Visitors (retailers) are then able to sell those products in their stores directly to the customer.
In the case of Jewellery & Watch and Fashion, exhibitors are often companies that manufacture their own jewellery, watch and fashion products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why go to a tradeshow?
A tradeshow offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.
A tradeshow offers visitors the opportunity to meet their existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
WHAT CAN I EXPECT TO SEE AT THE SHOW?
Wholesale Trading
At Jewellery & Watch and Fashion there will be 350 exhibitor stands located in Halls 17 and 18 of the NEC, grouped together in their appropriate sectors.
Each business owns a stand and will use this to display their products as they choose.
Our 17,000 visitors enter the arena and walk around to trade and do business with exhibitors whose products they like.
Keynote speeches, seminars and one-to-one business advice
Visitors can attend seminars from successful names in the industry and there will be opportunities advertised to receive some one-to-one business advice from these industry leaders. All seminars are free of charge and based on a first come first serve basis.
The only exception may be if we are running specific workshops, as these spaces are limited.
Once those wishing to attend have registered for the exhibition they will also be required to book a slot, via the show website, for their workshop of choice.
WHO CAN ATTEND?
Jewellery & Watch is a tradeshow, therefore it is not open to members of the general public. The show is specific to traders.
You are eligible to attend if you have buying and purchasing responsibilities or control spend. Independent retail stores, multiples, department stores, online businesses, mail order companies, supermarkets, distributors, importers, wholesalers, multi-channel retailers or those looking to start a retail business (in the next 12 months) are all suitable visitors to Jewellery & Watch and Fashion.
HOW CAN I REGISTER FOR THE SHOW?
You can register for your free ticket by clicking on the 'Register' button, found both in the top right, and the bottom of each page on this website.
If you are Press, please complete the 'Press Pass form' instead.
I AM A STUDENT, AM I ABLE TO ATTEND THE SHOW?
Students of Undergraduate level and above (individuals and groups) on relevant courses of study are welcome to attend the show, but will not be permitted to trade. Students will be asked to show an NUS Identity card or equivalent student identity. Please register via the normal registration process, ensuring to select yourself as a student.
CAN I BRING CHILDREN?
We advise that children under 16 do not attend the event as this is a trade only, and there are no crèche facilities available.
If you are attending with a child, and they are under the age of 16 years, they will require a Child's entry badge– these can only be picked up on site, from the registration desks in the main entrance.
Anyone over the age of 16 will be required to register for the event via the normal process.
IS THE SHOW FREE TO ATTEND?
Entry is free to all trade visitors (or those looking to open a new business in the next 12 months) who register in advance. Entry on the day without pre-registration or a badge is £30.00.
CAN I REGISTER ON ARRIVAL AT THE SHOW?
Yes, you may register on arrival to the show. However, please note that there is an 'on the day' registration and entry fee of £30.00 to do so. We do advise that all visitors take the opportunity to pre-register via the show website.
WHEN WILL I RECEIVE MY ENTRY BADGE?
Post: If you have opted to have your entry badge posted out to you, your entry badge will arrive within the two week run up the show open. However, if you do not receive your entry badge by post you can still print a copy as it is attached in your confirmation email (this will have been received on completion of registration to attend the show).
Email: If you opted to go green you can print your e-badge at the end of registration, or from the confirmation email once registration is complete. If you are unable to print your ticket, don’t worry – just show us your confirmation email at the registration desk on arrival to the show.
CAN I EDIT MY REGISTRATION DETAILS?
If you wish to edit your registration details, please go to your confirmation email where there is an option to 'edit details'.
NB: The option of having your entry badge posted cannot be changed in the 2 week run up to the show open days, as badges will have already been posted.
NB: The option of having your entry badge posted cannot be changed in the 2 week run up to the show open days, as badges will have already been posted.
IS MY SHOW REGISTRATION DATE SPECIFIC?
Registration for the show is non-date specific. Once you have registered and have printed your ticket you are able to attend the show on any of the show open days and as many times as you wish.
WHERE DOES MY VISITOR TICKET ALLOW ME ACCESS TO?
Your ticket allows you access to the whole show unless stated otherwise. For example, if your badge states ‘Press’ you will have access to the show Press Lounge.
WHAT IF I HAVE FORGOTTEN MY TICKET WHEN I ARRIVE AT THE SHOW?
Please go to the Registration desks and they will print your ticket for you. Please have a form of ID with you as you may be asked for proof of company name as the show is only open to trade visitors. ID can be in the form of a business card.
WHERE DOES THE SHOW TAKE PLACE?
WHAT DATE/TIME DOES THE SHOW OPEN?
7 to 11 February 2021
Sun 7 Feb - 9:00 - 18:00
Mon 8 Feb - 9:00 - 18:00
Tues 9 Feb - 9:00 - 18:00
Wed 10 Feb - 9:00 - 18:00
Thurs 11 Feb - 9:00 - 16:00
HOW DO I GET THERE?
To find out how to get to Jewellery & Watch and Fashion, please see our dedicated travel page here.
WHERE DO I PARK?
Standard parking is available in the NEC car parks, with regular shuttle buses to take you from these car parks to the halls. Standard parking is not pre-bookable, but will be free of charge for all visitors to Jewellery & Watch, you will just need to follow the signs when you arrive.
If you would like to pay for 'Express parking' you are welcome to do so, please click here to book via the NEC venue's website.
WHERE CAN I STAY?
To find out more about where to stay during your visit to the Jewellery & Watch and Fashion, please see our dedicated accommodation page here.
IS THERE FREE WIFI AT THE VENUE?
Yes, free WIFI is available throughout all the Show Halls at the NEC Birmingham. To connect, select ‘NEC Free Wifi’, and fill in the information form on your browser page.
WHERE CAN I EAT / DRINK?
Themed cafés serving light snacks and refreshments can be found within the halls alongside numerous bars, restaurants and seating areas outside of the halls, offering anything from a quick drink to a more substantial meal. For more information, click here.
IS THERE A CLOAKROOM?
Yes, there are cloakrooms available in the main piazza at all show all entrances. Prices start at £1.00 per item. Items are left at your own risk. Large cases accepted within reason.
IS THERE AN ATM?
Full banking facilities are available at the Natwest Bank located in the Piazza outside Hall 4. ATMs are located adjacent to Hall 1.
ARE THERE DISABLED FACILITIES AT THE VENUE?
Yes. To find out more details about
disabled access and facilities at the NEC, click here.
HOW DO I FIND MY WAY AROUND THE SHOW ONCE I HAVE ARRIVED?
On arrival to the show, show guides with floor plans will be available to collect at the entrance.
We will aim to have an event floor plan available via the show website, near to the time of show open.
HOW MANY EXHIBITORS CAN I EXPECT TO SEE?
The number of exhibitors you can see in a day depends entirely on your show objectives. For example, you may see only 4 exhibitors in a day and spend at least an hour on each stand speaking with the business owners and placing an order for your retail store. On the other hand, if you are attending to browse product and be inspired you may spend less time at each stand and cover dozens of exhibitors in a day.
ARE SEMINARS FREE TO ATTEND?
Yes, seminars are free to attend.
NB: Please note that as well as seminars, there will be workshops running. Some workshops will require additional registration/booking due to limited spaces being available. These workshops will be advertised as requiring additional registration on the show website.
ARE SEMINARS TICKETED?
No, our seminars are run on a first come, first served basis.
All we advise is that visitors arrive at the seminars in plenty of time to avoid any disappointment.
DO I NEED A VISA?
Not sure if you need a visa to visit the UK? To take a look at the
UK Visas and Immigration (formerly the UK Border Agency) website,
please click here.
I REQUIRE AN INVITATION LETTER TO ASSIST WITH MY VISA APPLICATION. HOW DO I APPLY?
Unfortunately we cannot issue personal/individual letters of invitation for visa purposes. Once you have registered via the show website you will receive a confirmation email which may be sufficient for visa application.
